Build With Billy: Engage With Neutral NPS Respondents

by Billy Davis Jan. 18th, 2022

Category: Learning Product

Do you want to gain more glowing referrals, testimonials, and reviews? Do you want to continually find ways to improve your processes to provide better experiences? Recruitment automation can help.

Survey candidates/clients through each milestone of your process and create customized branching depending upon their response.

• Promoters: follow up with ask for referrals, testimonials, and reviews.
• Neutral: ask what could have gone better to improve their experience.
• Detractors: get a real-time notification to reach out and triage the problem before it gets worse.

In part one of this series, we’ll cover how to create an automation to engage with neutral NPS respondents.

Identify and Connect with Neutral NPS Respondents using Recruitment Automation 

Follow these steps:

1. Click ‘Add Automation’ and select ‘Candidate-based’.
2. Name your automation. Maybe something like “Placement NPS – Neutral Branch”. Click Save.
3. Automation Enrollment will automatically open. Click ‘Create New List’.
4. Under List Settings, select ‘Always Updated’ as the type of list and then name your list.
5. Enter your search criteria using the dropdown under ‘Total number of candidates that match this search.’ Your search criteria should be:
   1. ‘Taken Survey’ is ‘Candidate NPS’
   2. ‘Answered’ with answer ‘8, 7, 6′ within the last ’30 Days’
6. Click Save under List Settings, then click Save under Automation Enrollment.
7. Click the plus sign to add a new step to your automation. Select ‘Send Email’ and select ‘Immediate’ and ‘From Scratch – Plain Template’.
8. Here, you can customize your notification, including the subject line. We used the subject line: ‘What could we do better?’ in this example.
9. Select the sender of the notification. Here, we chose the Candidate Owner. Click Save.
10. Enter the contents of your email message. For example, ask what your team could have done better or what the candidate wants to see in the future.
11. Click the plus sign and select ‘End Automation’. Add a checkmark to the box next to ‘Candidates can re-enter automation’ and set the timeframe to ’30 days’. This ensures candidates who fall into this list criteria in the future will still be updated accordingly. Click Save.

Build This Recruitment Automation:

Watch the video below to see Billy Davis build the automation for you: