The automation offered by Bullhorn Automation gave ACG a level of automation that they had previously thought impossible.
A few years ago, while attending Bullhorn’s Engage conference, ACG stumbled upon the Bullhorn Automation booth, which was at that point a Bullhorn Marketplace Partner, Herefish. “I remember meeting them, they were really nice guys, but we didn’t really understand what [the software] did.” A year later, Adams once again stumbled upon Bullhorn Automation while sifting through some business cards. Having been intrigued by their first encounter, ACG booked a demo. It proved to be an eye-opener.
“I just absolutely fell in love with Bullhorn Automation. I thought to myself ‘this is exactly what I’ve been doing for 40 years, only I can automate it.’ I couldn’t hire or train enough people to do what this could do, to be very frank.”
Bullhorn Automation turned the laborious task of ATS management into a largely automated and instantaneous process. The outdated, duplicated, or incomplete records were removed, and current and complete records could be updated automatically. But far from restricting its use to database maintenance, Adams discovered two other ways to use the Bullhorn Automation software—for outreach marketing and to develop and employ core processes.
“We’re using it for our outreach marketing plan, and we have a process going from the time a candidate engages with us,” Adams advises. The process is rich on engagement, featuring a wealth of touchpoints with both candidates and clients through their respective journeys. As an example, a jobseeker with ACG can expect the following communications through their journey:
- An initial welcoming email on sign-up.
- Updates on job postings specific to their skill set every three weeks.
- A confirmation of a resume submission, which also lets the candidate know that ACG will be in touch.
- (If the client doesn’t review the resume within a week) An email letting the candidate know that the recruiter will follow up with the client.
- (If the candidate is rejected) An email letting the candidate know, which also suggests other jobs that they could apply for and some tips for success next time.
- (If the candidate is chosen for an interview) A confirmation that lets the candidate know that the recruiter will be in touch regarding the interview schedule.
- A reminder the day before the interview, along with some interview tips.
- A post-interview email, checking in with the candidate and asking for feedback on the process.
- An automatically generated birthday card (birthdays are captured during the sign-up process).“We’re still testing this,” notes Adams. “I don’t yet know if it’s too much, but no one’s complaining. So far people are engaged.”