Since implementing Bullhorn, FIRESOFT has seen major improvements in their business performance. The key has been their ability to track and report on data, enabling the business to push towards better outcomes. “It has enabled consultants to really drive their own business every single day”, Erin explained.
Being able to create the right workflows and remove all the things that were not needed, resulted in phenomenal feedback from the FIRESOFT People consultants. “We loved that when our consultants asked, can we do this or that [with Bullhorn], the answer is always yes.” Erin detailed that “Over the years, being able to add in the marketplace partners and add in automation and data analytics, we just feel empowered.”
Bullhorn Automation has been effective on the marketing front for FIRESOFT People too. “You can reach a lot more people, much quicker with Bullhorn Automation”, Jessica explained. “We love that we are able to touch base with our candidates and clients more personally based on their actions. It has been really great from a customer experience perspective and elevating the marketing side of things through the business”, said Jessica. She gave the example of an application acknowledgment or rejection email. Jessica stated “It’s a simple one but they do go a long way. It’s those touchpoints with our brand that constantly remind candidates and potential clients that we are here, we’re thinking of them and if they need us they’re able to get in touch. It is helping with the customer journey, but it’s also eliminating a lot of the time and the effort that it would’ve taken traditionally to do to get to a certain task.”
By leveraging Bullhorn, FIRESOFT’s team has been able to work more closely across different functions of the business. They have a team named ‘Matrix’, a cross collaboration between marketing, admin and support who work closely together to create and execute many of their campaigns. In addition, FIRESOFT People know their Bullhorn Account Manager is just a phone call away should they need additional support or guidance. Jessica said, “Our account manager is really great at building those relationships and getting us the help we need to ensure that we are leveraging all of the Bullhorn platforms that we have.” She continued, “I’ve really appreciated the assistance that I get from our Bullhorn Account Manager. Relationships are very important in this day and age and that’s what we are trying to build with our own clients. So we do appreciate the personalised services that we receive [from Bullhorn].”
