Fuse Recruitment

Fuse had a clear vision of the journey their candidates should have when engaging with their brand but their existing systems held them back on implementing that plan.

For any recruitment agency, it’s a challenge to keep their applicant tracking system (ATS) up to date while being able to maintain important relationships with clients and candidates. There are not enough hours in the day to maintain both to a high standard. That’s the challenge Fuse and its team of 60 plus consultants across multiple offices faced. The business has almost 400,000 candidates in its database, dating back to 2010. They needed to be updated but to have its team do it manually would have been a mammoth task.

Before Bullhorn Automation, Fuse used another recruitment automation tool which Nicole said, “ticked off all the basic issues we had but it didn’t allow us to innovate much further than that.” Fuse’s candidate engagement strategy is highly focused on nurturing both candidates and clients. Nicole searched for an automation tool that “left no room for human error” and could provide the consistency and visibility it needed over when and where its clients and candidates were engaging with the brand. This included on its website, pre-placement, post-placement, and other general communications campaigns. “We always knew we needed to automate this to give every candidate the same experience when they engaged with our brand”, Nicole said. Mathew adds, “We believe we can make our consultant’s day easier by using marketing automation and the data sitting within our Bullhorn database. Our purpose as a business is connecting people with the opportunity to achieve their dream.” This is when Mathew and Nicole were introduced to Bullhorn Automation.

Since implementing Bullhorn Automation, the Fuse team has seen a large amount of time saved. They are automating over 500,000 actions per month, enabling them to engage with 55,000 contacts and save over 17,397 hours. With the hours saved on manual tasks, their team is able to focus on building and maintaining client and candidate relationships.

Fuse now have had better communication with their candidates via a variety of channels, such as text messaging, email, calls, social media, and surveys. Nicole states she can, “maximise the effort we put into a piece of content by sending it out multiple times throughout its relevant life cycle. As we are also engaging with our database more often via different channels, we are receiving more feedback at more stages of the process, which we can take action to improve our automation, or it provides insight for training purposes for our team.” Through automated surveys sent to candidates, they are able to capture essential information such as skills and job categories that are searchable by their consultants for better matching results. Every interaction and response is noted directly into Bullhorn. “Our consultants love having candidate profiles up to date or having clients re-engaged automatically who may have slipped through the cracks a few months ago”, Mathew said.

Nicole says, “Being able to automate as much as we have, our consultants have more time on their hands. It also means each candidate gets the same experience.” With the automations in place, there is less room for human error. “Our regular engagements via automation puts our brand front of mind for both our candidates and clients”, Nicole notes. Furthermore, to ensure there is no room for compliance errors, notifications such as the Casual Conversion Notice via Bullhorn Automation have been automated, meeting their legal obligations with ease. “Automation in the right part of the process has made the biggest difference to us”, Mathew stated.

Looking to the future, Mathew and Nicole believe they can further streamline their processes. In particular, Nicole is excited to “keep pushing the boundaries on how we can use Bullhorn Automation to improve our offerings for clients and candidates.” Automation has allowed Nicole to grow the marketing team in Fuse much faster. They now have a dedicated team working with Bullhorn Automation daily to “challenge the product and reinvent some of their older automations”, said Nicole. Their goal is to ensure that all automations they have in place have a specific purpose. Nicole says, “As your confidence with Bullhorn Automation grows, the opportunity it offers your business improves. You are only limited by your imagination.”