How Can You Use Feedback to Provide a Better Candidate Experience?

candidate feedback

How do recruitment agencies use candidate satisfaction to improve their candidate experience? The simple, worrisome answer is that they don’t—less than half of all surveyed recruitment pros measure candidate satisfaction at all. This means no online surveys, no net promoter scores, no phone interviews, no monitoring of social media feedback. And this is a real shame because a bad candidate experience is bad for business.

If you are measuring candidate satisfaction—and again, you really should be—how can you actually use it to make a positive change? We asked over 1400 recruitment professionals to share their methods for incorporating candidate feedback.  These are the themes that appeared most consistently:

candidate experience

 

How does your business use candidate satisfaction feedback to improve the candidate experience?

The majority of recruitment pros don’t measure candidate satisfaction or have no formal method for implementing it into their business. But those that do have found it to be an essential way to better their business. Here are some of their best responses:

We have a council put in place to make sure we act on feedback.
Respondent 2017 UK Recruitment Trends Report
We don't. But we really should.
Respondent 2017 UK Recruitment Trends Report
We often find candidates who are dissatisfied with their new employer. If we find a candidate who is not satisfied, we find them a new job.
Respondent 2017 UK Recruitment Trends Report
We discuss negative comments as a team and work on ways to prevent them from happening in the future.
Respondent 2017 UK Recruitment Trends Report

We use the survey results as a management tool for recruiters.
Respondent 2017 UK Recruitment Trends Report

We take questions and concerns from previous candidates to ensure we have answers ready should they arise in the future.
Respondent 2017 UK Recruitment Trends Report
We provide incentive comp based in part on results.
Respondent 2017 UK Recruitment Trends Report

Want to improve your candidate experience through data? Check out 3 Ways Data Can Fuel Your Candidate Engagement Strategy.

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