Element GmbH

Each of the founders of Element GmbH had an ingrained appreciation of the value of a good CRM tool from the very beginning–they’d each worked with a CRM system at previous jobs. Thus, when establishing the foundations of the business five years ago, one of the founders’ first and most important decisions was to get a CRM system in place.

To begin with, Element GmbH adopted a CRM system from a company in Germany. This CRM was a customisable tool that “worked very well at the beginning,” according to Reisdorf. But within a couple of years, it became evident that this tool was unable to maintain Element GmbH’s expanding database and corresponding relationship management. As time passed, it became clear that the CRM’s performance was poor and lacking in consistency.

The Germany-based consultancy firm now finds it “much easier to use the data” that it already possessed. With Bullhorn, Element GmbH has more flexibility, “more possibilities to run searches,” and many more possible ways to customise workflows.

Since implementing Bullhorn, Element GmbH’s workforce has been able to “put all the information into one system,” giving the whole company, across all departments and all German offices, a holistic view of each candidate and client in real-time. Reisdorf made particular reference to Bullhorn’s email integration tool, which has made it easier for the firm’s consultants to concentrate on forming and building relationships, as opposed to manually inputting relationship correspondence into a system. For GmbH, the main benefit of Bullhorn is that the company now has “a global system, which is more or less perfectly integrated into its workflow.”